Associate Manager, Advanced Analytics B&W

3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.

Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding.

Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.

Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.

Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.

Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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https://www.wppmedia.com/pages/privacy-policy)

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Model Validation & Approval:

Oversee the validation and approval of regular INC, Mega INC, and Pilot models, including those focused on media, influencer, SKU-level, and retailer analytics

Data Quality & Troubleshooting:

Identify and resolve input data issues and attribution shifts by channel, ensuring data integrity and reliability across analytics processes

Budget Optimization & Forecasting:

Execute budget-based optimization and forecasting on a monthly basis and in response to ad-hoc business needs, supporting strategic resource allocation

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

At WPP, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP’s shared core values:

Be

Extraordinary

by Leading Collectively to Inspire Transformational Creativity.