Senior Social Media Manager

Own and evolve Upwork’s social media strategy, translating brand positioning and business priorities into clear annual and quarterly plans with defined success metrics.

Define how social drives discovery, relevance, and credibility with non-followers by setting a strong point of view on platforms, formats, and cultural moments that matter most.

Lead, coach, and develop an established team of social media managers and hybrid contributors, raising the bar on strategic thinking, creative standards, and operating rigor.

Establish clear goals, performance expectations, and development plans, using consistent feedback loops to support growth and accountability.

Build a test-and-learn culture where experimentation across content, formats, messaging, and distribution is expected, documented, and shared to improve outcomes over time.

Ensure social content is creatively strong, culturally relevant, platform-native, and performance-minded, with clear measurement tied to reach, engagement, and downstream impact.

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Social is a critical growth lever for Upwork. This Senior Manager, Social Media role represents a step-change opportunity to define Upwork’s social vision, elevate how the brand participates in culture, and drive measurable dscovery and engagement with new audiences. This role blends bold creative judgment with strong operational leadership, balancing social-first storytelling with performance accountability.

This is a people manager role overseeing a team of social media managers, contractors, and agency partners. You will own social strategy end to end, from annual planning through day-to-day execution, with accountability for brand impact, audience growth, and downstream business outcomes. You will stay close enough to the work to shape narratives, creative quality, and executive-ready communication, while enabling the team to operate with clarity, confidence, and sustainable pace.