Marketing Manager, Paid Acquisition (Hybrid @ Bellevue, WA)

8+ years of hands-on paid acquisition, performance marketing, or media-buying experience, ideally for a consumer app, paid media agency, or digital marketplace.

Deep working experience in Meta Ads Manager and Google Ads, including app acquisition and YouTube campaigns.

Meaningful experience operating campaigns on TikTok; Snap experience is strongly preferred.

Experience managing substantial, multi-channel budgets with strong pacing and forecasting discipline.

Fluency in mobile acquisition measurement and attribution, including MMPs such as AppsFlyer, campaign taxonomy, UTMs, deep links, and event tracking.

Strong analytical command of CPI, CPM, CTR, CVR, frequency, install volume, cohort quality, and downstream engagement.

OfferUp offers a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. Individual salaries within our ranges are determined through a variety of factors, including but not limited to education, experience, knowledge, skills, and geography. All roles will receive equity in OfferUp as part of their compensation, the amount of equity varying depending on the individual’s level and experience.

Benefits (all US roles): In addition to our compensation package, this role is eligible to enroll in health insurance, healthcare savings and spending accounts, retirement savings benefits (401(k) plan with match), basic and voluntary life insurance, disability benefits, and paid time off for sick leave, family and/or medical leave, vacation, and 12 company holidays. In regard to vacation time, OfferUp has a flexible vacation policy, and, in general, full-time, exempt employees will be expected to take 3-5 weeks (15-30 days) of pre-planned vacation time per year. Vacation needs are flexible and will naturally vary from year to year based on individual circumstances and business needs. In regard to sick time, all full-time employees (exempt and non-exempt) will be granted 12 days (96 hours) of sick time per year (pro-rated if the start date is other than January 1). Your recruiter can share more details about specific benefits during the interview process.

About OfferUp:

OfferUp is dedicated to creating the simplest and most trusted way for people to buy, sell, and connect in their local communities. One of the top local marketplace apps for local buyers and sellers in the U.S., OfferUp makes it easy for people to discover more of what they need—from great deals and secondhand goods to jobs, services, home rentals, and more—right in their own communities. Our trusted platform empowers millions to connect, thrive, and move life forward.

Available on iOS and Android, OfferUp has consistently ranked among the top shopping apps. Founded in 2011 and based in Bellevue, WA, OfferUp serves local markets nationwide and was used by more than 1 in 6 adults in the U.S. in 2024. OfferUp is backed by leading investors, including Andreessen Horowitz, Warburg Pincus, GGV Capital, T. Rowe Price, and Coatue Management. https://about.offerup.com

More About OfferUp At a Glance

We’re looking for a hands-on paid acquisition marketer to own the day-to-day operation of our consumer media channels across Meta, Google and YouTube, TikTok, Snap, and emerging paid tests.

This is a role for someone who can build and QA a campaign themselves, spot a performance shift before it becomes a problem, and explain what changed without hiding behind a dashboard.

You’ll turn our broader growth strategy into clean, consistent execution: media planning, campaign setup, trafficking, pacing, optimization, platform QA, testing, troubleshooting, and weekly channel diagnostics.

Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests.

Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type.

Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA.

OfferUp believes all value starts local. Our marketplace makes it easier for people and businesses to find more of what they need, right where they are—from great deals and secondhand finds to local services, rentals, jobs, and new customers.

We’re building the next chapter of OfferUp, and Consumer Marketing has an important job to do: create future demand, capture existing demand efficiently, reactivate people who already know us, and connect our investment to our strongest local marketplaces.