Principal Product Manager, CTV

6–10 years of Product Management experience within AdTech, Programmatic Advertising, Connected TV (CTV), or Performance Marketing.

Strong understanding of the CTV ecosystem, including DSPs, SSPs, identity solutions, attribution, measurement, and buying workflows.

Experience building products related to programmatic buying, optimization systems, campaign management, or advertising infrastructure.

Deep understanding of RTB systems, auction dynamics, targeting methodologies, and optimization models.

Experience working closely with Data Science teams and ML-driven systems.

Strong understanding of mobile advertising and attribution ecosystems.

Define and execute the roadmap for mediasmart’s CTV platform and AppSync initiatives.

Partner closely with Engineering and Data Science teams on bidding, optimization, pacing, targeting, measurement, and campaign performance systems.

Improve onboarding, launch success, and scaling of new CTV campaigns, particularly across North America.

Work closely with agencies, strategic advertisers, commercial teams, and partners to identify market requirements, customer pain points, and product opportunities.

Build and improve integrations with MMPs, OEMs, SSPs, identity providers, and measurement partners.

Drive innovation across targeting, identity resolution, attribution, audience intelligence, and measurement capabilities for CTV environments.

mediasmart

is part of the

Affle group, a global AdTech company focused on consumer intelligence, mobile advertising, and privacy-first programmatic solutions.

At mediasmart,

we help advertisers reach audiences across Connected TV (CTV), Mobile, DOOH (Digital Out-of-Home), and other digital channels through a unified buying platform

. Our technology stack includes DSP capabilities, audience intelligence, campaign optimization, data integrations, and direct connections to leading exchanges and supply partners globally.