Lifecycle Marketing Lead

iin marketing, growth, or related disciplines, including at least 2 years focused on lifecycle marketing.

Experience developing and executing lifecycle strategies that drive customer engagement, retention, and long-term value.

Hands-on lifecycle platform expertise.

You've built and managed production workflows in platforms such as

, Braze, Iterable, or Klaviyo, including segmentation, triggers, experimentation, and personalization.

You're comfortable working with data in Excel, Google Sheets, and ideally SQL.

As our Lifecycle Marketing Lead, you'll be both a hands-on operator and the strategic owner of Prosper's most important unowned growth lever, building the system that scales it.

As we expand to four products and surpass $60M ARR, lifecycle marketing is becoming increasingly critical to how clients discover, engage with, and stay connected to Prosper.

You'll define and own the end-to-end client journey across email, SMS, and future lifecycle channels.

You'll combine data, experimentation, customer psychology, and thoughtful messaging to improve scheduling, retention, cross-sell, and reactivation outcomes.

You'll build the systems, segmentation strategies, and testing infrastructure that transform lifecycle from a collection of campaigns into a strategic growth engine.

This is a unique opportunity at the intersection of rapid company growth, a cultural movement around neurodiversity and autism, and significant ownership over a highly visible business function.