Sr. Manager, CA Segment Measurement & Insights Lead

15+ years in marketing/digital analytics, BI insights, or data science with demonstrated cross-functional leadership experience.

Deep expertise across segments-aligned domains, including digital sales, CX, Brand & Distribution, Analytics Engineering, and Python based Data Science.

Advanced proficiency with Databricks, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog) and Adobe Analytics.

Expertise in experimentation design, attribution methodologies, incrementality, measurement, MMM, CLV and privacy aware analytics in regulated industries.

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact

hr@manulife.com

for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact

hr@manulife.com

Measurement Strategy & Frameworks

Build and implement advanced measurement methodologies (incrementality, attribution, experimentation, MMM, cross-channel frameworks)

Develop end-to-end measurement strategies, measurement roadmaps, and KPI standards for specific segment

Shape how advertising teams measure marketing effectiveness across ecosystems, including AI-powered platforms

Insights & Analytics Leadership

Translate complex data into clear, compelling stories, visualizations, and executive-ready narratives

As part of our global team, we’ll support you in shaping the future you want to see.

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

https://www.manulife.com/en/about/our-story.html

.