Dealer Marketing Manager

5+ years of dealer, retail, channel, field, or trade marketing experience; automotive, commercial vehicle, equipment, or mobility strongly preferred

Experience working directly with dealers, franchisees, or channel partners and influencing outcomes without direct authority

Track record of translating national campaigns into local activation and measuring results at market/partner level

Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows

Understanding of retail/dealer operations, local lead generation, CRM follow-up, and sales conversion

Experience with EVs, commercial vehicles, fleet customers, or charging/infrastructure

Harbinger goes to market through a growing network of commercial vehicle dealers.

As Dealer Marketing Manager, you'll turn Harbinger's national strategy into strong local-market execution — the primary marketing partner for our dealer network, helping dealers build practical plans, launch campaigns, generate qualified demand, and deliver a consistent customer experience.

Reporting to the Senior Marketing Manager and working closely with Sales, you'll build Harbinger's dealer marketing program from the playbook up: enablement toolkits, co-op/MDF programs, localized campaigns, and clean lead flow.

You'll turn complex incentive programs (HVIP, Sourcewell, FEAP) into dealer-ready sales tools.