Associate Director, Sports & Live

Proven experience developing sponsorship strategies and leading integrated activation programs for major brands.

Demonstrated ability to manage complex partnerships involving rights holders, leagues, teams, events, properties, talent, agencies, and multiple client stakeholders.

Experience managing significant program budgets and complex financial workstreams.

Demonstrated success leading client relationships, presenting to senior stakeholders, and influencing strategic decisions.

Familiarity with dealer, retail, or regional activation models is a plus.

As an Associate Director, Sports Sponsorship at WPP Media, you will play a pivotal leadership role in developing and delivering integrated sports partnership strategies for Mazda.

You will translate Mazda’s business, brand, and audience priorities into distinctive sponsorship platforms and activation programs that build meaningful connections with consumers, strengthen brand relevance, and generate measurable impact.

Serving as a senior day-to-day client and partner lead, you will guide sponsorship programs from strategic development and opportunity assessment through negotiation, activation, measurement, and optimization.

You will collaborate closely with senior Mazda stakeholders, internal WPP Media teams, agency partners, sports properties, rights holders, talent representatives, and vendors to ensure sponsorship initiatives are strategically sound, creatively compelling, operationally excellent, and fully integrated into Mazda’s broader marketing approach.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP and WPP Media’s shared core values:

Be Extraordinary

by Leading Collectively to Inspire Transformational Creativity.

Create an Open