Senior Demand Generation Manager

6–10+ years of B2B demand generation or integrated campaign experience

Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions

Demonstrated success driving pipeline growth through full-funnel integrated campaigns

Deep understanding of how to position complex AI offerings for both technical and executive audiences

Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)

Strong analytical expertise with experience tying campaign performance to revenue impact

Ultimately, Workato believes in fostering a

flexible, trust-oriented culture that empowers everyone to take full ownership of their roles

. We are driven by

innovation

and looking for

team players

We’re seeking a strategic and execution-oriented

Senior Demand Generation Campaigns Manager

to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership.

This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.

You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences.

This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.

Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit

www.workato.com

But, we also believe in

balancing productivity with self-care