Paid Search Manager

6+ years of SEM experience scaling large, sophisticated paid search programs, with deep expertise across the AMER market and its seasonality nuances.

Proven budget ownership, managing complex portfolios with annual spend of $XXM+ across Google Ads and Microsoft Ads.

Advanced measurement expertise, including incrementality testing (Geo-X, conversion lift) and attribution approaches such as MMM.

Strong platform fluency, including SA360 or comparable tools, and advanced analytical skills using Excel, Google Sheets, and related analytics platforms.

A rigorous, data-driven mindset with a strong understanding of funnels, experimentation design, and optimization methodologies.

Agency leadership experience, with a track record of setting direction, holding partners accountable, and driving results through collaboration.

Plan, launch, and scale SEM programs that drive efficient sign-ups and downstream revenue impact.

Oversee daily operations including budget allocation, bid strategy, campaign architecture, experimentation, and landing page optimization.

Define and execute the paid search strategy and experimentation roadmap, leveraging insights to improve efficiency, expand reach, and unlock new growth opportunities.

Maximize marginal return using revenue and cost curves, incrementality testing, and advanced measurement frameworks.

Collaborate with agency partners and internal teams (Analytics, Growth, Product, Brand, Finance) to localize, implement, and scale winning approaches.

Clearly communicate performance, insights, and recommendations to stakeholders, translating complex analysis into actionable business decisions.