versaterm
Director, Brand and Communications
At a Glance
- Location
- Ottawa, Ontario, Canada
- Experience
- 15+ years
- Posted
- 2026-07-21T16:36:09-04:00
Key Requirements
Domain Knowledge
- Education
- Government
- Marketing
- Media
Benefits & Perks
base salary and our comprehensive benefits offering, some roles may also be eligib
Requirements
Experience developing and evolving brand positioning, messaging and corporate narratives in a high-growth B2B technology environment
Experience managing and collaborating with creative and communications agencies
Ability to translate complex technology and business strategies into compelling, human-centered narratives
Experience developing SEO-informed content strategies that improve discoverability, audience engagement and the performance of digital programs
Experience leveraging AI and emerging technologies to improve development, workflows and team effectiveness
Please note that specific customer contracts may impose additional security verification requirements.
Responsibilities
The Director, Brand and Communications will shape and execute Versaterm's global brand, content and external communications strategy, strengthening the company's position as an innovator and trusted partner in public safety technology.
This leader will drive a unified market narrative and brand voice that showcases Versaterm's vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions.
The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, content strategy, creative direction and strategic product and customer narratives.
Working cross-functionally with Executive Leadership, Product, Sales and People teams, the Director will ensure that Versaterm's communications reflect its culture of innovation and integrity.
This leader will develop integrated strategies that align brand, communications, and go-to- market priorities to drive market awareness, credibility and growth.
Lead the development and execution of Versaterm's communications strategy across media relations, corporate reputation and brand storytelling