Director, Downstream Marketing

Experience launching a PCP-focused diagnostic test is a significant plus.

Familiarity with the reimbursement landscape and how it affects downstream adoption.

The US target range of our

base salary

for new hires is $197,200 - $281,400.

You will also be eligible to receive equity, cash bonuses, and a full range of medical, financial, and other benefits depending on the position offered.  Please note that individual total compensation for this position will be determined at the Company’s sole discretion and may vary based on several factors, including but not limited to, location, skill level, years and depth of relevant experience, and education. We invite you to check out our career page @

freenome.com/job-openings/

for additional company information.

Freenome is looking for a strategic, high-energy Director of Downstream Marketing to lead the commercial launch and market expansion of our blood-based cancer screening tests.

As the first dedicated downstream leader, you will be the bridge between our breakthrough science and the healthcare providers, systems, and patients we serve.

You will own the go-to-market (GTM) execution, demand generation, and sales enablement strategies that turn our clinical evidence into a market-leading commercial brand.

This role will report to the VP, Marketing and will serve as a vital part of the Commercial Leadership Team.

Commercial Launch and Campaign Execution: Execute Go-to-Market (GTM) tactics for new products and indications by delivering integrated campaigns and cross-channel collateral and sales enablement tools that translate complex early-detection science into compelling messaging for PCPs and health system stakeholders.

Customer acquisition and digital marketing: Develop and optimize digital marketing campaigns to drive system, HCP and patient acquisition.