Showroom Partnerships Manager

5–7 years of professional experience in experiential partnerships, account management, experiential marketing, integrated marketing, or media — ideally at a media company, agency, or brand with a strong IRL events or activations component.

Hands-on experience executing in-real-life (IRL) brand activations, experiential programs, pop-ups, or brand events, with a demonstrated ability to manage logistics and partner relationships.

Experience working with brand clients — agencies and advertisers — in an account management capacity, and a track record of delivering excellent partner customer service.

Proven ability to manage media or partnership campaigns end-to-end, including social and influencer amplification, with a sharp eye for reporting and identifying performance opportunities.

Excitement about helping build something new — the NYC Showroom is a ground-up effort and you’re energized by the opportunity to shape it.

A genuine love of experiential environments and the belief that in-person brand moments can be meaningful, memorable, and measurable.

Competitive salary with equity and bonus opportunities

Company-paid medical, dental, and vision insurance

Retirement savings plan with company matching and flexible spending accounts

Generous paid parental leave and PTO

Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

We use a market-based approach to compensation. The starting salary range for this role is:

We are looking for a Showroom Partnerships Manager to join our Partnerships team at the Babylist NYC SoHo Showroom — our second flagship experiential space, set to open in Q3 2026 New York City.

Building on the success and learnings from our Beverly Hills Showroom, the NYC Showroom is designed to deepen trust with families, drive registry conversion, and showcase Babylist’s leadership in the baby category in one of the most dynamic retail and media markets in the world.

Building on the success of our Beverly Hills showroom, the NYC location is designed to build trust with families, increase registry conversions, and highlight Babylist’s leadership in the baby category in a key retail and media market.

In this role, you will be the primary executional partner contact for brands activating in the NYC Showroom, owning the day-to-day operations that bring our brand experiences to life.

You will work with partners on their on-site product placement, partner showcases and brand pop-up activations.

You will also engage with partners and guests during Registry Weekends, brand events and influencer showers, to ensure every partner execution is seamless, on-brand, and measurably impactful.

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit

www.babylist.com

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