Global Director, Creative Performance & Analytics

8+ years of experience in analytics, performance, or measurement with a strong focus on creative effectiveness.

Proven experience analyzing creative performance across multiple channels and platforms, including digital, social, and emerging media.

Demonstrated ability to translate data into clear, compelling creative recommendations.

Strong understanding of how creative drives business outcomes, not just engagement metrics.

Prior experience building or scaling teams strongly preferred.

Deep familiarity with creative testing, experimentation, brand lift, MMM, and/or attribution approaches as they relate to creative.

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

$168,800

—

$258,800 USD

Define and lead the global creative performance and analytics measurement strategy across all channels and platforms.

Establish best-in-class frameworks for evaluating creative effectiveness across the full funnel, from awareness and consideration to conversion and long-term brand impact.

Elevate deep creative diagnostics that connect creative choices to sales performance, brand lift, and cultural relevance and translate these insights to creative teams to action.

Pre-Launch Creative Intelligence

Partner closely with Consumer Insights & Strategy teams to inform creative development before launch.

Help creative teams understand what will resonate with consumers and culture before creative goes live.

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.

Powered by two trusted, global brands, Shark and Ninja

, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

The Director of Creative Performance & Analytics is a global leadership role responsible for elevating how creative effectiveness is measured, understood, and optimized across the full funnel. This role sits at the intersection of data, creativity, and culture—partnering closely with Creative, Consumer Insights (CI), Media & Analytics, Marketing/IMC, and Social teams to ensure creative work drives both brand relevance and commercial impact.

This leader will report into the SVP, Creative Services and build and scale a Creative Performance and Analytics function from the ground up, developing new frameworks, tools, and ways of working that go far beyond standard metrics like CTR and view rates. The goal: generate actionable creative insights that directly inform ideation, execution, and evolution of creative work, pre-launch and in-market, across global markets.