Director of Digital Marketing and Web

You bring 3+ years of experience managing agencies and vendors to clear performance standards.

Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate, we’ll support your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to your role, and are proud to provide you with a compensation and benefits package designed to enhance all aspects of your life.

The base pay range for this opening is

$149,0391-$194,208

. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range.

Own the end-to-end organic discovery strategy: technical SEO, on-page optimization, local SEO for our center locations, and content strategy in partnership with the content team.

Lead our answer engine optimization (AEO) and generative engine optimization (GEO) strategy so Cortica is accurately represented and recommended in AI assistants and AI-powered search (ChatGPT, Gemini, Perplexity, AI Overviews).

Manage structured data, site architecture, Core Web Vitals, and indexation health.

Own strategy, budget, and performance across paid search, paid social, and display/video (Google Ads, Meta, etc.), executing directly or through agency partners.

Build full-funnel campaigns tuned to how families research care decisions; manage CPA/LTV targets.

Ensure compliant targeting and measurement appropriate to healthcare advertising (e.g., platform health policies, HIPAA-aware tracking).