Senior Manager, Web Strategy & AI Experience

You are a Senior Manager, Web Strategy & AI Experience who is equally comfortable setting strategy and rolling up your sleeves to get things done.

You have a strong command of modern front-end ecosystems and you actively integrate AI tools into daily development and content workflows, including LLM-driven coding environments like Cursor, Lovable or similar.

You understand how AI systems discover and rank content, and you apply that understanding to shape web strategy at the source.

You communicate clearly across design, engineering, product, and marketing, translating business objectives into concrete digital initiatives.

You lead and develop technical teams with a coaching mindset, setting clear expectations while creating space for growth.

6+ years of experience leading web application development, digital product management, or content architecture, ideally in a B2B SaaS environment.

Own the strategy, roadmap, and execution of AppDirect's corporate website and customer-facing web applications, ensuring alignment with business goals and measurable outcomes.

Lead AI integration across the team's workflows — identifying, testing, and implementing tools for development acceleration, content generation, prototyping, and UX personalization.

Drive LLM-aware content and SEO strategy, ensuring digital content is discoverable by both human audiences and AI systems.

Manage and mentor a team of full stack web developers working with the latest AI & Web technologies (we are largely tool agnostic) , setting performance standards and supporting professional development.

Partner with design and UI teams to evolve the component library and design system, ensuring consistency, accessibility, and responsiveness across all digital touchpoints.

Improve site performance through technical optimization, structured data, experimentation, and conversion testing.

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.