AI GTM Specialist

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

Brings experience in a commercial, customer-facing sales or overlay role — such as Account Executive, Sales Specialist, or similar — with a track record of influencing deals and driving revenue outcomes.

Understands AI concepts, LLMs, and generative AI well enough to translate their business value to a range of stakeholders, from end-users to C-suite.

Proven ability to develop and deliver compelling commercial narratives and pitch materials that connect product capabilities to customer pain points and ROI.

Comfortable operating in a fast-paced, high-growth environment with evolving priorities.

Naturally collaborative and cross-functional — you know how to build trust, earn your place in the room, and amplify the people you support.

Drive AI product ARR across your region by partnering directly with core Account Teams on AI Studio and AI Teammates deals — owning the commercial strategy, pitch co-development, and deal execution from discovery through close.

Act as a co-prime commercial partner on AI opportunities, contributing to internal call prep, ROI documentation, business case construction, and direct customer engagement.

Translate customer needs and AI use cases into compelling commercial narratives — helping prospects and customers understand how Asana's AI solutions will transform the way their teams work and the measurable value they'll achieve.

Shape the regional AI GTM motion by contributing to sales plays, pipeline strategy, and forecasting — partnering with core Account Teams to identify, qualify, and accelerate AI opportunities across your assigned segments and accounts.

Build field enablement and autonomy across your regional sales organisation — delivering training, enablement sessions, and AI-focused content that equips core Account Teams to lead AI conversations independently.

Serve as a critical feedback loop between the field and Asana's Product, PMM, and R&D teams — translating customer insight, objections, and use case patterns into structured roadmap input that directly influences Asana's AI product direction.