Senior Manager, Influencer Marketing

5+ years of experience in influencer marketing, with a focus on campaign management and strategy development.

Experience in the luxury fashion industry, supporting Fashion Week events and managing relationships with fashion influencers and fashion industry professionals

Proven track record of successful global influencer campaigns that drive brand awareness, engagement, and sales.

Strong understanding of social media platforms, influencer marketing trends, and best practices.

Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations.

Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.

Lead the execution of influencer marketing campaigns from inception to completion, ensuring alignment with brand objectives and goals.

Collaborate with cross-functional teams and Director of Influencer Marketing to build comprehensive international campaign strategies and roadmaps.

Develop and maintain strong relationships with influencers and key opinion leaders globally to drive brand awareness and engagement.

Define and track KPIs to measure the success of influencer campaigns, providing actionable insights and recommendations for improvement.

Oversee the creation of campaign briefs, ensuring they are clear, concise, and aligned with the overall marketing strategy.

Monitor industry trends, competitive activity, and emerging platforms to ensure Alo stays at the forefront of influencer marketing.