Customer Marketing Manager - Workleap Agent

4+ years in customer marketing, product marketing, or a hybrid customer/PMM role in SaaS or tech;

Proven ability to translate positioning into messaging and marketing campaigns, tailored to specific audiences;

Track record of running marketing programs from conception to execution, shaping the idea, briefing creative, and shipping the work yourself when needed;

Comfort with data to segment audiences, spot where customers stall, and measure what your programs return;

Hands-on with HubSpot or a comparable CRM and marketing automation platform for segmentation, workflows, and performance tracking;

Strong cross-functional program ownership, able to keep several initiatives moving at once;

We're looking for a customer marketer who sees our existing customer base as our biggest growth opportunity and who wants to own the work of turning that into expansion, upsell, and retention.

This role calls for a data-driven person who can rely on product and market signals to proactively drive our customer program.

You'll take the customers we already have, figure out how to get them more value from Workleap, and build and run the programs that deliver it.

You'll own the channels, the messaging, and the results.

You'll run initiatives from start to finish: a webinar, an ABM play, a campaign, an exclusive dinner, name it.

Own and drive customer marketing initiatives end-to-end, from identifying high-leverage cohorts to launching campaigns built on your messaging and creative directions;

You'll be joining a small, high-ownership marketing team. This means that everybody owns their function and leads their expertise with autonomy and accountability. You will have influence.

You'll work cross-functionally with Customer Success, Product, and Sales, those relationships are essential to doing this job well. The team moves fast, communicates often, and defaults to action over process. Nobody is waiting to be told what to do next.

Workleap is entering a pivotal phase, bringing an agentic product offering to market while deepening value for our existing customer base. Customer marketing at Workleap is yours to shape from the ground up, which means the person in this role has the rare opportunity to define what good looks like.