Senior Marketing Analyst, Media & Brand

Must-Have Skills:

5-8 years of experience in Marketing Analytics, Data Science, or Marketing Strategy.

Full-Funnel Fluency:

Deep understanding of the channels and specific KPIs relevant to different funnel stages (e.g., Reach/Frequency vs. ROAS/CAC) and how they influence one another.

Methodology Expertise:

$109,000

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$135,000 CAD

We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.

Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.

Full-Funnel Measurement Strategy

Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey (Awareness, Consideration, Conversion, Retention).

Analyze the interplay between

Upper Funnel

(TV, CTV, Audio, OOH) and

Lower Funnel