Director, Cappy Turkiye

10+ years of progressive marketing leadership experience within FMCG or consumer goods.

Strong experience across brand strategy, innovation, portfolio management, integrated marketing, and business planning.

Proven ownership of P&L and successful delivery of commercial and brand performance.

Experience leading complex cross-functional and cross-geographical initiatives while influencing senior stakeholders.

Strong understanding of consumer insights, media, digital marketing, and data-driven decision making.

Demonstrated ability to connect long-term strategic thinking with flawless execution.

Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced and sustainable growth through deeper consumer intimacy, stronger integration, accelerated innovation, and data-enabled precision marketing.

Within this model, markets are empowered to drive business performance through best-in-class annual planning, flawless execution, and local relevance, while partnering closely with the Operating Unit to shape long-term category growth.

As the Brand Director for Cappy Türkiye, you will own the end-to-end Cappy agenda in one of the company's most strategic growth markets.

You will be responsible for delivering both business and brand objectives by defining and executing the Annual Business Plan (ABP), leading integrated marketing and innovation, and driving superior commercial and consumer outcomes.

Beyond market execution, you will play a critical role in shaping the future of the Cappy business by partnering closely with regional category teams to influence the Long-Range Plan (LRP), innovation pipeline, portfolio strategy for Turkey.

This role requires a highly commercial, consumer-centric, and collaborative leader who can seamlessly connect strategy with execution, mobilize cross-functional teams, and consistently deliver sustainable business growth.

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons

our company continues to thrive after 130+ years. Visit

Our Purpose and Vision

to learn more about these behaviors and how you

can bring them to life in your next role at Coca-Cola.