Senior Demand Generation Manager (Lifecycle Marketing)

$131,000

—

$164,000 USD

Creativity is ingrained in our culture.

We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients

Diligent is seeking a Senior Demand Generation Manager (Lifecycle Marketing) to drive new customer acquisition through strategic media buying and full-funnel demand generation.

This role will own paid media strategy, execution, and optimization across social, programmatic, and other digital channels, driving the right marketing mix aligned to Diligent’s solutions and personas.  You’ll collaborate with Product Marketing, Content, and Field teams to build scalable acquisition programs, test new channels, and accelerate pipeline growth.

This is a high-impact, performance-driven role at the intersection of media buying, growth experimentation, and cross-solution marketing execution.

Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals.

Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions.

Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI.

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we're building the future with people who think boldly and move fast.  Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking.  Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity.  The future belongs to those who keep learning, and we are building it together.  At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on

LinkedIn

and

Facebook