Sr. Brand Strategist

4 to 6 years of brand strategy experience within an advertising agency, market research company, or strategic consultancy (with a strong foundation supporting healthcare, health systems, or life sciences portfolios).

A strong understanding of how to apply strategic principles across complex healthcare landscapes, navigating the unique regulatory and emotional environments of patients, payers, providers, and HCPs.

Proven command of core brand strategy principles, including:

Supporting the development of brand platforms and purpose statements.

Competitive Analysis:

Analyzing competitor branding, positioning, and messaging to identify opportunities for differentiation.

$60,150 - $88,250

,

based on the individual’s skills, experience, qualifications, location, and other relevant factors.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Senior Strategist, Brand Strategy

, you will primarily focus across our diverse health portfolios, driving impactful brand foundations across

Life Sciences (pharma/biotech and medtech/device), Provider/Hospital Systems, Payer/Health Systems

industries with a curiosity and interest in consumer brands as well.

you will serve as a strategic engine across portfolios

You will independently drive distinct strategic workstreams, while partnering closely with, and supporting, senior strategic leaders on complex or multifaceted work.

Our clients come to MERGE because they need more than a traditional brand strategy; they need a strategy built for the complex reality of the modern consumer. Where other agencies have a strategic blind spot, lacking either the health or lifestyle lens, MERGE has a superpower:

The Whole Human Insight Advantage

.

This is our proprietary strategic mindset that informs every recommendation we make. We believe that to drive true growth, you must deeply understand the individual across their entire life: as a consumer and as a patient. By intentionally triangulating insights across our Lifestyle and Health divisions, we gain a complete, empathetic view of their motivations and challenges, ensuring our strategy fuels a brand journey that is relevant, seamless, and ultimately advances the crucial work of our clients' brands.

Clear Career Framework:

At MERGE, we build our teams to scale. This role is deliberately structured within a defined career ladder, designed to expand your capabilities from "mastering the craft" to "learning to lead."