Manager, Viral Marketing - Columbia

2+ years of professional experience in influencer, social media, or digital marketing, preferably in music, entertainment, or creative agency environments.

Proven ability to design, launch, and scale influencer campaigns, especially across TikTok, Instagram, Snapchat, and YouTube Shorts.

Strong understanding of music culture, trends, and creator communities.

Familiarity with streaming platforms (Spotify, Apple Music) and related metrics.

A mix of creative and strategic thinking, with the ability to deliver at both small and large scale.

Excellent interpersonal skills and the ability to thrive in fast-paced, cross-functional environments.

Build and manage relationships with influencers, agencies, and management companies at scale.

Partner with the Senior Director, Viral Marketing on campaigns for priority artists and singles.

Lead influencer campaigns from concept to execution, maintaining momentum throughout the single/album lifecycle.

Collaborate with Digital Marketing and Audience Development teams to engage fan pages and online communities.

Negotiate influencer partnerships to align with campaign goals and budgets, ensuring competitive rates.

Work closely with artist managers and internal teams to deliver content-driven, integrated activations.

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Manager, Viral Marketing at Columbia Records will be responsible for developing and executing artist-focused digital campaigns that drive music consumption and audience engagement. This role emphasizes influencer partnerships, campaign innovation, and close collaboration with internal and external stakeholders. The Viral Marketing team operates within Columbia Records’ Digital Marketing department.