thefarmersdog

Brand Marketing Manager

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At a Glance

Location
New York, United States
Experience
5+ years
Posted
2026-03-30T12:32:19-04:00

Key Requirements

Domain Knowledge

  • Marketing

Requirements

You have a minimum of 5 years of experience in a Brand Strategy or Communications Planning role.

You have a background in customer experience marketing and/or innovation and are comfortable with the unique marketing challenges associated with bringing new features and services to market.

You have strong creative and strategic instincts and a proven track record of translating consumer, category, and insights into compelling creative briefs across a variety of campaign types.

You are proficient in Communications / Go-To-Market Planning and know how to ensure channels work together effectively toward a common marketing goal.

You’re energized about finding innovative marketing solutions to business problems, applying traditional strategic thinking in original ways, and are always seeking better rather than filling a plan.

You are familiar with consumer research / creative testing and have strong analytical skills, with the ability to interpret data and insights to inform decision-making.

Compensation & Benefits

Dog-friendly office in SoHo

Market-competitive compensation and equity packages

Comprehensive Healthcare, Dental, and Vision

Company supported mental health benefits

12 week paid parental leave

Competitive 401k plan with company match

Responsibilities

More information about the value of this equity will be shared at the time of offer.

About the Company

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs