Global Paid Search & Social Media Manager

Three or more years of hands-on experience managing paid search and paid social campaigns.

Working knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and additional social platforms such as LinkedIn, Pinterest, Snapchat, TikTok, or X.

Solid understanding of campaign setup, trafficking, keyword and audience strategy, bidding, budget allocation, forecasting, testing, optimization, reporting, troubleshooting, and billing.

Knowledge of measurement strategy, conversion tracking, pixels, attribution, and how different media channels influence consumer behavior.

Experience analyzing and visualizing campaign data using tools such as Google Analytics, Looker Studio, Skai, or Tableau.

SQL experience is a plus.

Strategic Media Activation:

Plan, activate, optimize, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and X.

Translate client objectives and communication strategies into effective search and social campaign recommendations.

Develop campaign structures, audience strategies, keyword approaches, bidding strategies, budget allocations, and testing plans.

Make activation and investment decisions based on client goals, audience insights, customer journeys, and campaign performance.

Manage performance against conversion-focused metrics such as CPL, CPA, CAC, ROAS, CLV, and lead-to-sale ratio.