Senior Director, Brand Marketing

15+ years in brand marketing with senior leadership experience

Global brand leadership experience

Track record of building differentiated, culturally relevant brands

Experience in anime, entertainment, media, gaming, or culture-focused brands

Experience engaging passion-driven audiences or fandoms

Experience leading consumer-facing marketing campaigns and partnerships

We're looking for a Senior Director of Brand Marketing to define and scale Crunchyroll's global brand for anime fans.

Reporting to the SVP, Brand & Community, you'll own the end-to-end brand vision and ensure Crunchyroll remains clear, distinctive, and culturally relevant in a fast-evolving global entertainment landscape.

You'll oversee brand strategy, campaigns, and creative expression across markets, balancing long-term brand equity with near-term growth.

You'll shape how Crunchyroll shows up across campaigns, partnerships, and cultural moments, strengthening fan connection and expanding global reach.

We ask that you have strong executive presence, cross-company influence, and the ability to operate at both strategic and operational depth.