aloyoga
Senior Director of CRM
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At a Glance
- Location
- Beverly Hills, California, United States
- Experience
- 12+ years
- Posted
- 2026-03-04T09:51:22-05:00
Key Requirements
Required Skills
CRM
Domain Knowledge
- Automation
- Marketing
- Retail
Requirements
12+ years in CRM, lifecycle, or retention marketing; 5+ years in senior leadership.
Experience leading CRM at scale for a global retail, lifestyle, or consumer brand.
Demonstrated success in driving international CRM strategies.
Strong analytical background; fluency in marketing technology and data platforms.
Responsibilities
Strategic Leadership
Define Alo’s global CRM strategy, balancing U.S.
maturity with international growth needs.
Drive the evolution from a merchandise-calendar-driven approach to a customer-centric, lifecycle-driven strategy.
Establish a long-term CRM roadmap aligned with Alo’s brand vision and revenue goals.
Program Management & Execution