LA Kings - Digital Marketing Specialist

Understanding of and experience with basic front-end languages (HTML)

Previous experience reporting and presenting digital analytics (Google, Adobe, etc

Experience in digital marketing, with a strong emphasis on paid media and website and app operations

Experience with digital ad platforms, trafficking, and performance reporting tools.

:

We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.  We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

The Digital Marketing Specialist will manage the day-to-day operations of the LA Kings website and mobile app while supporting paid digital marketing initiatives that drive ticket sales, fan growth, and fan engagement.

The role is responsible for managing website and mobile app content, executing and optimizing paid media campaigns, overseeing digital advertising inventory, and translating campaign performance into actionable insights.

This position collaborates closely with internal stakeholders and external agency partners to execute marketing campaigns, manage timelines, and continually improve the organization’s digital channels through data-driven recommendations.

Manage day-to-day operations of the LA Kings website and mobile app, including content publishing, quality assurance, user experience, and timely updates supporting marketing campaigns, ticket sales initiatives, partnerships, and gameday communications.

Execute and optimize paid digital advertising campaigns across Meta, TikTok, YouTube, and other platforms in partnership with the team’s media agency, including creative coordination, audience targeting, pacing, and optimization.

Coordinate website and mobile app enhancement projects, including marketing briefs, wireframes, digital advertising inventory, feature implementation, testing, and basic HTML/CSS updates to improve functionality and fan experience.