Lead MarTech Product Strategist, CJA

Proven experience with Customer Journey Analytics and the underlying Adobe Experience Platform including (1) XDM schema design,  (2) identity stitching, and (3) CJA workspace architecture.

Experience should include implementation work, workspace analysis, data view configuration, and/or CJA support experience.

6–8+ years of experience in marketing technology, with a proven track record of managing complex stacks and data integrations.

Demonstrated experience moving from tactical implementation to high-level strategy (e.g., leading digital transformation or stack consolidation projects).

Strategic understanding of the Adobe Experience Platform (AEP) scope and toolset and how other Adobe Experience Cloud products integrate at the platform level.

Experience in building internal SOPs, QA frameworks, or training modules.

$125,000 to $150,000

Location:

Arizona, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Wisconsin.

Adswerve is looking for a Lead MarTech Product Strategist specializing in Adobe Customer Journey Analytics and the Adobe Experience Platform to join our Digital Experience team.  This Lead Martech Product Strategist is a pivotal role designed for a CJA expert who can navigate the intersection of marketing technology and business growth with minimal supervision. You will move beyond day-to-day tactical execution (although tactical execution will remain an important component of the role when necessary) to defining the broader strategic path for our more complex clients, ensuring their MarTech stack is a driver of value realization. As a leader, you will mentor junior talent, manage multi-resource project teams, and institutionalize excellence by building internal standards and knowledge banks.

Architect comprehensive MarTech roadmaps that align with long-term client growth trajectories and business objectives.

Lead enterprise-level Adobe Experience Cloud (i.e.

Anticipate client needs and potential roadblocks, surfacing new business opportunities and putting "failsafes" in place before issues arise.

Own the delivery of client projects from a value perspective, ensuring service delivery to drive measurable business impact.

Manage project teams comprising multiple MarTech resources, ensuring cohesive delivery on complex initiatives.

Act as the final line of defense for quality; perform QA and sign-offs for team members’ work and guide colleagues on quality requirements.