ethoslife

Product Marketing Manager

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At a Glance

Location
Remote US
Work Regime
remote
Experience
5+ years
Compensation
or this full-time position is $92,000 - $162,000. Our salary ranges are determ
Posted
2026-02-20T12:17:45-05:00

Key Requirements

Domain Knowledge

  • Insurance
  • Marketing
  • SaaS

Requirements

5+ years of experience in product marketing, consulting, or a similar strategic role; experience in the insurance, SaaS, or fintech industry preferred. B2B experience preferred.

Proven experience in account-based marketing, with the ability to build and execute targeted strategies for enterprise partners.

Demonstrated ability to work closely with Sales teams, including experience in partner-facing environments and translating field needs into marketing actions.

Strong storytelling, writing, and communication skills with the ability to translate complex ideas into simple, compelling messages.

Experience leading product launches, building GTM strategies, and scaling marketing programs.

Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends

Responsibilities

We are looking for a strategic, results-driven Product Marketing Manager to lead go-to-market initiatives, product positioning, and enablement strategies. In this role, you will work closely with cross-functional teams—including Product, Sales, and Partnerships—to develop narratives that resonate with enterprise customers, drive product adoption, and accelerate growth. You will own the marketing strategy for our top agencies, building targeted plays per account to deepen our market presence.

Lead cross-functional product launches and partner-centric initiatives, driving awareness, adoption, and measurable outcomes through strategic campaigns.

Develop and execute end-to-end GTM strategies for new products, features, and partnerships. Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters.

Act as a deep strategic partner to Sales teams to support new account acquisition and the growth of existing accounts. You will participate in key partner meetings to understand "field reality" and translate those insights into high-impact programs and sales collateral.

Conduct competitive and market analysis to uncover customer needs, market trends, and opportunities to inform product development and marketing strategies.