Paid Social Content Strategy Manager

Hands-on experience using tools like Motion, Triple Whale, or similar for creative performance analysis.

Familiarity with customer segmentation and first-party data usage in paid content strategy.

Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies.

Deep understanding of the paid media landscape (especially Meta, TikTok, YouTube) and how content impacts performance.

Strong analytical mindset with the ability to interpret data and translate it into creative direction.

Experience leading creative testing cycles and building insights-driven content plans.

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $160,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $144,000

Group C (All Other Cities): $135,000

Competitive

Paid Social Content Strategy Manager

to help scale our paid media programs with thumb-stopping creative and high-performance messaging across digital platforms.

As the Paid Content Strategy Manager, you will be responsible for developing and executing creative strategies that drive performance across paid media channels—primarily Meta, TikTok, YouTube, and programmatic platforms.

You’ll collaborate closely with growth marketing, creative, and brand teams to ensure our paid content resonates with our target audience and supports both acquisition and retention goals.

Own the end-to-end paid content strategy across all performance marketing channels, ensuring creative aligns with campaign goals and platform best practices.

Partner with media buyers to translate performance data into actionable insights and content briefs.

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.

Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.