Sr. Content Marketing Strategist, Messaging and Positioning

8+ years developing messaging and marketing content, preferably for technology or software companies

Proven ability to write compelling, conversion-focused content across multiple formats that impact business results

Track record of creating impactful positioning

Ability to distill complex technical offerings into clear, compelling narratives and materials that communicate business value and differentiation

Experience using competitive analysis, subject matter expert interviews, and customer research to inform writing and strategic decisions

Portfolio demonstrating strategic messaging frameworks and strong writing samples, with evidence of business impact

Strategic Content Leadership.

Develop and implement content strategies that advance Esri’s global marketing goals.

Translate strategic direction into messaging frameworks that connect product capabilities with customer benefits, ensuring prospects immediately grasp our value.

Produce, edit, and critique high-impact content for brand and marketing campaigns across written, visual, video, and multimedia formats, including positioning and messaging frameworks, advertising and email copy, and other campaign materials and assets that drive pipeline and revenue.

Editorial Oversight.

Train others on how to use positioning and messaging frameworks.