Director, Marketing Activation

Drive innovation in how Curaleaf engages consumers at the point of sale.

Deep understanding of field marketing, experiential marketing, and retail activation

Strong people leader with proven experience managing and scaling teams

Highly organized with the ability to manage complex calendars, budgets, and stakeholders

Comfortable operating in highly regulated industries

Health & Wellness

•    Medical, dental, and vision insurance*

•    Health Savings Account (HSA) and/or Flexible Spending Account (FSA)*

•    Employee Assistance Program (EAP)

•    Wellness program and challenges

•    Gym discounts

The Director of Marketing Activation is responsible for leading the strategy, development, and execution of Curaleaf’s regional and field-based marketing activations across the route-to-market. This role owns the activation vision from planning through execution, ensuring national brand initiatives are translated into impactful, compliant, and locally resonant programs.

As a senior leader, this role oversees regional activation teams, sets executional standards, manages significant budgets, and serves as the primary activation partner to Sales, Brand, Trade, and Compliance. The Director ensures Curaleaf’s brand shows up consistently, creatively, and effectively at the point of sale, events, and experiential touchpoints, while driving measurable commercial impact.

Activation Strategy & Leadership

Own the end-to-end activation strategy across regions, translating national brand priorities into scalable, compliant field execution frameworks.

Roll out activation standards, toolkits, and playbooks to ensure consistency across markets while allowing for local flexibility.