Account Executive

2+ years of experience in digital media sales, advertising, or a related industry

Proven track record of meeting or exceeding sales targets in a competitive environment

Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing

Ability to interpret data and analytics to provide actionable insights

Self-motivated, with a passion for sales and digital media

Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Effectively negotiate with customers to meet a winning return on investment.

Upsell current customers by providing proof of performance and solid results.

Collaborate internally to provide timely and accurate traffic instructions and conduct account maintenance including make-goods posts, and aging/collections.

In collaboration with pre-sales team, create and deliver formal written and verbal presentations to clients.

Use CRM to manage day to day activity, build a pipeline and ensure execution, in addition to forecasting weekly.

Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly and annual basis.

Prospect and set appointments with businesses we do not currently work with in order to conduct Client Needs Analyses to better understand their unique problems, and the solutions we can propose to solve them.

Develop advertising solutions for new customers that deliver results to their customers.

Conduct Needs Analyses and account reviews to uncover the customer's most essential needs.

Possess a deep understanding of local and regional business vertical segments and constantly seek to learn more.

Able to demonstrate product knowledge and value to their customers.

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

WBNS 10TV (Columbus, Ohio) a TEGNA Company, is home to employees who strive to serve our local community every day 24/7 through a passionate commitment to deliver the latest News, Weather and Sports across all platforms.  Columbus is one of the fastest growing cities in the county, attracting a diverse and educated population to fill its workforce landscape.

10TV has an exciting opportunity for a highly motivated Account Executive to join our successful and forward-thinking local sales team.  The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships in addition to providing customer focused solutions through an integrated suite of media resources that includes broadcast television, digital, OTT and other emerging products.

As an integrated multi-media Account Executive, you will use a consultative approach to generate revenue with local and regional clients from our extensive and market leading portfolio such as:

CBS affiliate (WBNS) and digital sub channel 10.2 (MeTV)

Digital Marketing Solutions – OTT, Display and Local.com