Director, Park Media

8–10+ years of progressive experience leading integrated paid media strategy and performance marketing.

Minimum of 5 years managing and developing high-performing marketing or media teams.

Extensive experience across digital and traditional paid media channels.

Proven success managing multi-million-dollar media budgets and delivering measurable business growth.

Strong experience managing agency relationships and leading cross-functional marketing initiatives.

Experience with marketing analytics, attribution, forecasting, experimentation, and media measurement frameworks.

Develop and lead each of the three parks’ annual paid media strategy, ensuring alignment with business objectives, attendance goals, revenue targets, and brand priorities.

Own the annual paid media budget, investment strategy, forecasting, and allocation across all channels to maximize return on investment and business performance.

Lead integrated media planning and execution across television, radio, out-of-home (OOH), print, direct mail, paid search, display, paid social, online video, connected TV (CTV), streaming/OTT, mobile, digital audio, affiliate, programmatic, and emerging media platforms.

Establish media investment strategies across the full customer journey, balancing upper-funnel brand awareness with lower-funnel demand generation and conversion.

Partner with agency teams to develop strategic media plans, negotiate investments, monitor campaign performance, and ensure best-in-class execution and optimization.

Continuously optimize media investments through audience segmentation, creative testing, bidding strategies, channel mix optimization, and emerging technologies.