Senior Growth Marketing Manager- LPO & Conversion Optimization

5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related field.

Proven experience owning landing page strategy, experimentation programs, and conversion optimization initiatives.

Direct experience owning landing page optimization for paid acquisition programs, with demonstrated impact on conversion performance.

Hands-on experience building and publishing digital experiences within a CMS environment.

Experience operating in high-volume digital acquisition environments where conversion metrics directly impact business performance.

Experience supporting both services-based and product-based customer journeys.

We are looking for a Senior Growth Marketing Manager, LPO & Conversion Optimization to own Landing Page Optimization (LPO) across Midi's marketing ecosystem while partnering closely with Product to improve conversion across the broader patient journey.

Today, the majority of Midi's paid acquisition traffic lands on dedicated campaign and symptom-based landing pages.

These experiences represent one of the largest opportunities to improve patient acquisition and conversion across the business.

This role will own the strategy, execution, testing, and ongoing optimization of those experiences.

You will develop hypotheses, build pages, launch experiments, analyze results, and continuously improve performance across our highest-traffic acquisition channels.

You will work closely with Product, Growth, Paid Media, Analytics, Brand, Clinical, and Compliance teams to create landing page experiences that are personalized, trusted, and highly effective.

Midi Health is transforming healthcare for women in midlife. We are building a modern, virtual care platform delivering expert, insurance-covered care for perimenopause, menopause, sexual health, weight management, and other midlife health needs.

As one of the fastest-growing healthcare companies in the country, we're scaling rapidly and investing heavily in the digital experiences that help women discover, trust, and access care.