Associate Manager, Integrated Marketing, Consumer - Local (Emerging Markets)

4+ years of experience as a Marketer, preferably leading local-first marketing strategies across a mix of performance, retention, and/or integrated marketing

The ability to synthesize audience and market insights into clear implications to inform end-to-end GTM marketing strategies, including creative direction, channel optimizations, and net new local campaign launches

A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, strategy & operations, etc.

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC.

Covey Scout for Inbound

from August 21, 2023, through December 21, 2023, and resumed using

The Consumer Integrated Marketing team is seeking a strategic, entrepreneurial, and data-driven marketer to lead local-first strategies rooted in key consumer insights.

In this role, you will own the strategy and execution of integrated marketing campaigns for one of our core growth audiences, while also developing and scaling our emerging local markets strategy to accelerate DoorDash’s growth in priority markets.

Oversee local-first GTM marketing strategies for priority growth audiences and emerging local markets, including development of strategic briefs, leading execution across channel and on-the-ground activations, managing budgets, and guiding creative recommendations

Build scalable marketing playbooks to accelerate growth in emerging local markets

Use consumer insights to develop locally relevant messaging, creatives, channel strategies, and campaign goals that resonate with priority growth audiences and capture growth in emerging markets

Lead the end-to-end testing and launch of new marketing channels and grassroots initiatives - setting data-driven goals, optimizing performance, and scaling successful programs to drive DoorDash customer acquisition in key local markets.

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.