Customer Journey Marketing Product Manager

8+ years of experience in product management, growth marketing, or CRM/marketing automation roles, ideally in B2B or SaaS environments.

Hands-on experience with CRM and marketing automation platforms such as Dynamics 365, Eloqua, Salesforce, or Marketo.

Experience building and scaling lead management frameworks, including scoring, routing, and lifecycle stages (MQL, SQL, opportunity).

Strong understanding of demand generation, campaign strategy, and multi-channel marketing execution.

Experience working with AI/ML tools for marketing (predictive scoring, personalization, automation, or analytics).

Demonstrated ability to partner with sales, marketing, and RevOps teams to align on pipeline goals and execution.

Work Hours:

Varies upon the needs of the department.

Travel Requirements:

This position requires travel 5-10% of the time.

Mental/Physical Requirements:

This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa’s Customer Journey Business Product team is a cross‑functional organization responsible for driving product strategy and execution across the end‑to‑end customer journey from demand generation through sales, servicing, and growth.  Our team operates as a true enterprise product organization, partnering closely with Business, Sales, Marketing, Customer Support, and Technology to design and scale capabilities that work consistently across Visa.

Product Managers on this team own outcomes across the full lifecycle, not just individual tools, and play a critical role in shaping how work scales across regions, value streams, and sales and marketing motions.

We are seeking a Product Manager to lead our Customer Journey Lead Management strategy, owning the end‑to‑end CRM capabilities that connect marketing demand generation to digital and sales execution at scale.

This role is accountable for building a scalable, enterprise lead management model optimizing lead capture, qualification, scoring, routing, and conversion while ensuring tight orchestration across teams and channels.

Own the CRM and lead management vision to enable seamless marketing‑to‑sales alignment and end‑to‑end lead lifecycle optimization.

Design and execute AI‑powered demand generation strategies that integrate predictive scoring, automated nurturing, and pipeline acceleration.

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.