Senior Lifecycle Marketing Manager, Home Loans

8+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.

Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.

A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.

Strong analytical experience using various testing methodologies.

Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.

Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.

We’re hiring a Lifecycle Marketing leader to own the strategy for our critical Home Loans (Mortgage) products.

You will be responsible for driving business growth across the full customer lifecycle: acquisition, activation, onboarding, engagement, loyalty and retention.

You’ll set the vision, build new systems, and steer cross-functional partners and stakeholders across Product Marketing, EPD, Operations, Sales, Data Science and Executive Leadership through ambiguity and accelerated growth.

You'll partner directly with senior stakeholders to define aggressive yet meaningful goals and help shape the future trajectory of one of our company’s most defining and impactful verticals.

Develop comprehensive lifecycle marketing strategies to drive new loan originations.

Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.