Head of Integrated Partnerships Marketing

10+ years of partnerships, brand, consumer marketing leadership experience, including brand partnership deals, activations, and culture activations.

Experience leading agency relationships and driving buy-in with senior leadership

Proven track record leading brand in a B2B2C or multi-audience context, you know how to speak simultaneously to enterprise buyers and everyday consumers without losing coherence.

Experience managing brand partnerships in a trust-sensitive or regulated environment (government, healthcare, fintech, or cybersecurity strongly preferred).

Comfort operating in ambiguity; this is a role where you'll be building foundational systems, not inheriting a mature brand playbook.

Passion for the mission: digital equity, security, and making identity verification accessible to all Americans, including those who are underserved by technology.

The Director of Integrated Marketing will own the strategy and execution of campaigns that grow ID.me's brand presence and deepen trust and usage with consumers, enterprise partners, and government stakeholders.

You will partner cross-functionally with Product, Communications, Design, and Sales, and be responsible for ensuring that every campaign tells a cohesive, compelling story across paid, owned, and earned channels supporting brand awareness, product usage, and revenue growth.

This is a high-impact leadership role for a builder who thrives at the intersection of brand storytelling, data-driven performance, and category-defining moments.

The ideal candidate understands how to market a trust-based product to a diverse audience, from military veterans and first responders to enterprise buyers and federal agencies, while maintaining a consistent, human brand voice.

Lead integrated marketing campaigns from creative brief through post-campaign analysis, coordinating across brand, demand gen, content, and partner teams.

Lead all IRL and cultural activations for IDme brand supporting transaction growth for veterans, students, teachers, first responder and future audience priorities