Lead Brand Strategist

5+ years of experience in Brand Strategy, Creative Strategy or Brand Planning roles working closely with creative teams to shape brand narratives and guide creative execution. Prior experience at a creative agency or agency-style in-house team is a plus

Demonstrated ability to contribute to brand strategy development, audience insights, and campaign planning

A proven track record of using data at all levels of decision making and operations – both quantitative and qualitative

Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary for this role is $160,800, plus equity and benefits.

Medical and Dental Coverage

Retirement Plan

Commuter Benefits

Wellness perks

Develop fresh insights and creative strategies to build Credit Karma’s relevance and differentiation in the market. Collaborate with Research and Product Marketing to inform these strategies, and with Media, Growth Marketing and Creative Production to bring them to market

Partner closely with creative teams to develop provocative, insight-driven strategies that spark innovative and effective marketing campaigns, leveraging consumer, industry and cultural insights, along with a strong understanding of digital marketing trends

Leverage brand messaging expertise and an understanding of full-funnel marketing dynamics to inform concepting and creative direction across consumer behavior, measurement by funnel stage, channel and platform considerations (TV, OTT, digital, social, landing pages, email, push, in-product) and the evolving social and content landscape

Collaborate with Paid Marketing and Social Strategy partners to support integrated cross-channel strategies to drive key business goals

Own reporting on creative effectiveness and impact. Analyze performance data, surface actionable insights and partner with Marketing Analytics and Growth Marketing to inform optimization

Build strong relationships with cross-functional partners and effectively communicate recommendations to senior stakeholders