Sr. Web Strategist, Digital Experience

8 years of experience with web usability, information architecture, and writing for the web

Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics

Actively seek professional development opportunities and maintain knowledge of web best practices, including SEO, AEO,UX, and industry trends.

Experience with web usability and information architecture

Writing for the web for a B2B company

Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology.

Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion

Own content strategy outcomes from concept through performance, setting direction, guiding execution, and ensuring alignment across stakeholders and milestones

Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces, and structured content reuse

Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to understand trends, identify opportunities, and make informed recommendations for optimization and improvements

Stay current on Esri’s campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives

Partner with UX and Content teams to define information architecture, content hierarchy, and user flows