earthdaily
Product Marketing Manager
At a Glance
- Location
- Vancouver, British Columbia, Canada
- Employment
- full_time
- Experience
- 6–9 years
- Compensation
- MPENSATION Base Salary Range: $90,000-$120,000 CAD annually The range is bas
Key Requirements
Required Skills
Domain Knowledge
- Agriculture
- Automation
- Cloud
- Construction
- Education
- Engineering
- Environmental
- Finance
- Government
- Insurance
- Marketing
- Mining
- SaaS
Compensation & Benefits
The range is based on Vancouver-derived compensation for this role. Placement within the salary range will be determined based the successful candidate's relevant experience, skills, qualifications, training, education and other job-related factors.
OUR SPACE
We’d love to welcome you to our world of software for space. We have a shared passion for building production critical systems that generate near real-time views of Earth from satellites that power real-world applications like disaster mitigation, environmental monitoring and crop yield improvements. It’s a fun, fast paced, exciting environment where we hold innovation, teamwork, honesty and trust as our core values.
To make the most innovative products that serve our customers, we recognize the role that each of us plays in Diversity and Inclusion at EarthDaily. We draw from our diverse crew of exceptional team members and encourage and empower our team members to express themselves regardless of identity, race, colour, ancestry, place of origin, religion, marital status, family status, physical or mental disability, sex, sexual orientation and gender identity or expression.
WHY EARTHDAILY ANALYTICS?
Responsibilities
Positioning & Messaging Execution
Partner closely with the VP of Product Marketing to internalize EarthDaily's positioning framework and messaging architecture, and translate these into polished, buyer-ready content and commercial materials across all lines of business
Develop and maintain core messaging documents, value proposition statements, and solution narratives for EarthDaily's products and LoB solutions, ensuring alignment with the strategic direction set by the VP of Product Marketing
Adapt master messaging for specific buyer personas, lines of business, sales stages, and channels — including technical buyers, business decision-makers, and key verticals such as agriculture, insurance, mining, and government intelligence
Conduct ongoing competitive research to support and maintain EarthDaily's competitive intelligence library, surfacing insights on competitor positioning, product updates, and market movements for review by the VP of Product Marketing and Sales leadership
Support buyer research initiatives including win/loss interviews, customer surveys, and persona refinement, synthesizing findings into clear summaries and recommendations
Team
Our global, enterprise-wide team represents a variety of business lines and is made up of sales, marketing and support professionals, data scientists, software engineers, project managers and finance, HR, and IT professionals.
READY TO LAUNCH?
Do you want to work in the space industry and be the driving force behind how a world-class Earth Observation company goes to market? Do you have the experience to take bold product marketing strategies and turn them into assets, programs, and enablement tools that help sales teams win? We want to hear from you! Space geeks and innovators are always encouraged to apply! This is a full-time, remote position / hybrid at our downtown Vancouver office.
PREPARE FOR IMPACT!
Reporting to the VP of Product Marketing, the Product Marketing Manager is accountable for defining and translating the strategic vision into high-quality execution across positioning, go-to-market programs, sales enablement, and buyer-facing content. This is a hands-on, high-impact role that sits at the intersection of Product, Sales, and Marketing, and is critical to ensuring EarthDaily’s earth observation and geospatial analytics solutions are clearly understood, compellingly positioned, and effectively activated in the market. As a close partner to the Marketing and Sales teams, this role takes the strategic direction and makes it real - building assets, programs, and commercial tools that enable the organization to win, bringing EarthDaily’s product stories to life across every buyer touchpoint and Line of Business (LOB).