Principal Web Strategy & Digital Experience Lead

10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline.

Experience owning web strategy for complex consumer products, portfolios, or global digital experiences.

Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion.

Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals.

Experience defining metrics and using behavioral or performance data to make roadmap decisions.

Demonstrated experience leading A/B and multivariate testing programs.

At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market. For candidates based in Washington State, the anticipated salary range is

$105,000 – $115,000/yr.

with a

mid-point

of

$110,000/yr.

Own the end-to-end web strategy for major product, portfolio, and feature launches.

Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives.

Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment.

Develop executive-ready narratives that connect web insights to strategic business decisions.

Serve as the strategy hub across content, information architecture, design, development, SEO, AEO, ecommerce, delivery, and experimentation.

Lead customer-journey, funnel, page-strategy, and information-architecture decisions.