Marketing Director, Rosetta Stone

12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy

B2B or enterprise marketing experience is a plus

Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them.

You don’t fall back on doing what’s always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources

IXL Learning is the country's largest EdTech company.

We reach millions of learners through our diverse range of products.

Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term

Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers

Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more

Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time

Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications

Devise and implement marketing strategies localized for key international markets to grow our global customer base