bamboohr17
Sr.Digital Analyst II
At a Glance
- Location
- Utah | Hybrid
- Experience
- 5+ years
- Posted
- 2026-06-26T18:05:56-04:00
Key Requirements
Required Skills
Domain Knowledge
- Marketing
- SaaS
Benefits & Perks
s that include 4 weeks of vacation, 12 company holidays, parenta
Requirements
5+ years of experience in digital analytics, marketing analytics, web analytics, or related analytical roles with increasing strategic scope and business influence.
Deep experience with web analytics platforms such as Adobe Analytics, Google Analytics, or similar enterprise analytics tools.
Strong experience analyzing digital funnels, customer journeys, lead behavior, and conversion performance within B2B SaaS or digital-first environments.
Demonstrated ability to influence business decisions and provide strategic recommendations through data-driven insights and analytical storytelling.
Experience developing scalable measurement frameworks, attribution approaches, and first-party data strategies.
Strong understanding of digital tracking methodologies, customer behavior analytics, and marketing performance measurement.
Responsibilities
The Senior Digital Analyst II helps BambooHR understand and optimize the digital customer journey across our website, marketing funnel, and digital experiences.
This role partners closely with Marketing, Web, Demand Gen, Business Intelligence, and agency teams to deliver strategic insights, improve measurement capabilities, and support data-driven decisions that drive business performance.
A typical day in this role may include analyzing customer behavior and conversion trends, supporting experimentation and optimization initiatives, improving first-party data and lead tracking strategies, and evaluating the impact of evolving AI-driven search and discovery trends.
This role is ideal for someone who enjoys combining analytical problem-solving, strategic thinking, and cross-functional collaboration to influence digital strategy and customer experience.
Lead analysis of digital customer journeys across acquisition, engagement, and conversion funnels to identify optimization opportunities and influence business performance.
Partner cross-functionally with Marketing, Web, Demand Gen, Product Marketing, Business Intelligence, and agency teams to define KPIs, measurement strategies, and success metrics for digital initiatives.
About the Company
A
Great Company Culture
that has been recognized by multiple organizations like
Inc
, and
Salt Lake Tribune