Director, Connections & Media

Audience Building, Audience Segmentation, Audience Targeting, Digital Marketing, Growth Mindset, Integrated Marketing, Media Buying, Media Planning, Media Strategies, Problem Solving

United States of America: 169,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Director, Connections & Media

role is responsible, (in partnership with Brand, Integrated Marketing Experiences IMX, and Front Line Marketing/Commercial teams and Content Partners) for building and orchestrating best-in-class holistic connection plans across all relevant media channels (paid, earned, owned, and retail/commerce).

This candidate will do this by understanding and interpreting consumer insights and trends, linking those insights to business strategy and translating communication strategies into optimal connections plans.

The ideal candidate must have strong understanding of marketing mix learnings, robust capability in measurement and data analytics to ensure optimized performance that clearly demonstrates media’s impact on revenue growth, brand equity, and consumer engagement.

This person will oversee data informed audience planning, investment and Go-To-Market activation as well as manage external agency partners to achieve excellence in execution and innovation in areas like shoppable/retail media, AI-powered targeting and biddable media.

Holistic Media Investment, Strategy & Planning

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons

our company continues to thrive after 130+ years. Visit

Our Purpose and Vision

to learn more about these behaviors and how you

can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.