rushstreetinteractive
Director, Performance Marketing and Ad Tech
At a Glance
- Location
- Remote
- Work Regime
- remote
- Experience
- 10+ years
- Posted
- 2026-02-11T13:41:49-05:00
Key Requirements
Required Skills
Domain Knowledge
- Insurance
- Marketing
- Media
- Medical
Benefits & Perks
plans), dental, and vision insurance Paid Time Off (Eligibility Varies by Ro
Requirements
Bachelor’s degree is required. Degree in Marketing, Business, Analytics, or a related field and/or MBA preferred.
10+ years of experience in digital marketing, with at least 4 years in performance marketing or programmatic media buying.
Hands-on experience with DSPs (DV360, The Trade Desk, Adelphic/Viant, AppNexus/Xandr) and ad network management.
Expertise in mobile app marketing, attribution, and deep linking technologies (AppsFlyer, Branch, or Adjust).
Strong understanding of Web2App conversion flows, smart banners, and MMP OneLink configurations.
Proven success driving measurable performance through data-driven testing and optimization.
Responsibilities
Performance Marketing Leadership
Oversee all paid media performance marketing efforts across display, video, mobile, and social channels.
Develop and execute strategies for user acquisition and retention through DSPs, Social Media channels and Ad Networks.
Manage and optimize media budgets across multiple brands and jurisdictions, ensuring efficient ROI across business objectives.
Lead or collaborate with the internal team and agency partners responsible for paid media buying, planning, and execution.
Develop scalable testing frameworks for creative, audience segmentation, and channel mix optimization.