Field Marketing Specialist

2+ years of event marketing experience.

Proven background in negotiation, partnerships, and budget management.

Strong understanding of sports and culture landscapes, demonstrated involvement, and proven ability in building relevant networks.

Strong written, presentation and verbal skills with an attention to detail.

Strong analytical and strategic skills.

Strong leadership, initiative and communications skills.

The expected annual base salary range for this position is $73,150 to $80,850. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.

REGIONAL MANAGEMENT OF CONSUMER COLLECTING PROGRAM

Own recruitment, training and management of a team of university students to make Red Bull an integral and relevant part of a student’s life.

Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.

Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drive trial, engages new & infrequent users and expands the consumer base, all while supporting sales and event initiatives in the region.

Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.

Reach more consumers by increasing physical availability on and off campus, through Image Driving Distribution and collegiate sales initiatives.

The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM). Major responsibilities include executing owned (Red Bull titled/branded) events and supported events, while fostering new and existing partnerships that resonate with a local consumer. In addition to events and activations, the FMS will directly manage a group of Student Marketeers (SMs) in product sampling and seeding on campus, and across key occasions in order to grow the user base and drive trial. The FMS will also support the Event Vehicle program within the region, alongside the FMM. Overall, the FMS will drive awareness and consumption of Red Bull, and deliver an outstanding Red Bull experience to consumers through every event/activation in the field.